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The best defense is good offense: Facebook should buy Nokia’s HERE maps before another company does

May05
by on May 5, 2015 at 10:18 am
Posted In: Analysis and Opinion, Around the Web, Insider

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It’s no secret that Nokia has been touting its HERE mapping division for sale for a short time already now – and while it might seem like there are a few companies that could put the technology to good use, the most obvious options aren’t likely to shell out on the business. Google and Apple – arguably two of the players that should be most interested in buying HERE, if for nothing else, to prevent rivals from getting their hands on it – both have their own mapping systems. Even though Apple’s isn’t really as good as everyone would like it to…

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The 6 rules for creating killer email campaigns

May05
by on May 5, 2015 at 7:52 am
Posted In: Around the Web, email, marketing, Social Media

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Justin Zhu is the CEO of Iterable, an all-in-one email platform. He previously worked on the Growth engineering team at Twitter. When planning your marketing mix, the most important component is email. Why? Because it’s the easiest way to reach people, considering that  85 percent of the world and 91 percent of the US have an email address and check their inboxes daily. It’s also the digital marketing workhorse that generates the highest ROI, outperforming social media and even direct mail! If you’re trying to be hip, sure, you can fire up an Instagram or Snapchat account. However, if you’re…

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