This post first appeared on Percolate Distributing compelling long-form content on LinkedIn can be a powerful way to build your company’s brand, showcase products, demonstrate thought leadership, and boost your own career. Marketing automation company HubSpot has also found that LinkedIn generated the highest visitor-to-lead conversion rates compared to Facebook and Twitter, where leads were almost three times higher to convert than Facebook or Twitter. We scraped LinkedIn to collect one of the largest datasets of top performing long-form content across the LinkedIn Pulse network. This is what we found. For Title Hacks, Lists, “You” or the 6 “W”s Work It’s…
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