Shannon is Mention’s Content & PR Manager, where she crafts words, creates strategies, and recruits loyal advocates. This post originally appeared on the Mention blog. Ah, that moment when you’re finally seeing traction with your content and community efforts. Visits have spiked because you’ve found that sweet spot for distribution. People are sharing and commenting because you’ve found the value-add your audience was looking for. People are even clicking through and signing up because you nailed down your call-to-actions. Customer engagement is at an all-time high. Feels good, doesn’t it? But then something terrifying happens. Traffic starts to slow, comments taper off,…
This story continues at The Next Web