So many factors may have worked for making your app popular. It may have been a great PR campaign, or you hit the right chord with your influencer marketing strategy. The point is that all these viral factors are short-lived. Once the initial buzz dies down, most apps seem to lose their mark with their audience and users. What keeps people coming back? A while back, I read an awesome post by Buffer’s Kevan Lee, which listed the apps on the home screens of the biggest marketers in the business. I noticed that a few apps made it to the home screen of…
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