6 ways an empathy map can help you craft winning headlines
Demian Farnworth is the Chief Copywriter for Copyblogger Media. This article originally appeared on the Mention blog. We all have our pet formulas. The go-to sources we love for great headline ideas. For some it’s a swipe file full of head-turning advertising headlines. For others it’s scanning the headlines of their favorite magazines. Still others work their way through a set of templates like Jon Morrow’s Headline Hacks or Copyblogger’s Magnetic Headlines. My old-standbys are the fifth chapter in a rugged copy of Tested Advertising Methods by John Caples and the four U’s (unique, ultra-specific, useful, and urgent). But write long…
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