A practical guide to writing an effective social media policy
Brian Honigman is a marketing consultant, a professional speaker and freelance writer. This post originally appeared on his blog. For many organizations, social media is a double-edged sword. On the one hand, it can help spread goodwill about an organization in an organic and genuine way. However, the same characteristics that enable social media to benefit a company make it capable of destroying reputations if used incorrectly. To help encourage positive use of social media, while carefully mitigating any potential for risk, companies are finding it increasingly necessary to outline clear social media policies. In much the same way that a mission statement provides overall direction…
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