Instagram announces three new business tools for brands: Account insights, Ad insights, and Ad staging
Instagram today announced three new business tools to help brands build their following on the social network: Account insights, Ad insights, and Ad staging. The Facebook-owned company says the new suite will be rolled out “over the coming weeks and months,” but wouldn’t provide details regarding timing or markets. Instagram says the dashboards are a response to brands asking for more insight into how users engage with and respond to their photos and videos. The tools will thus let brands monitor the reaction to posts and campaigns, as well as give them suggestions for the best time of day to…
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