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Brian Honigman is a marketing consultant, a professional speaker and freelance writer. This post originally appeared on the SumAll blog. Creating partnerships with influencers on social media can be a truly beneficial route to reach your audience wherever they are most active in an organic way. Tumblr is a thriving social network that’s often underutilized by businesses, which represents an opportunity to get ahead of the competition by building a following of the platform’s most active contributors to help your company achieve its goals. According to Search Engine People, the average visit to Tumblr is 14 minutes, longer than Twitter or Facebook. Tumblr users tend to be more engaged…

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