Facebook launches cross-device reporting for ads, lets marketers track users across mobile apps and the Web
Facebook today launched a new feature for advertisers: cross-device reporting for ads. In short, marketers can now see where users saw an ad and where they converted, across mobile apps and the Web. To view cross-device conversions for campaigns, go to Facebook Ad Reports, click Edit Columns, and select Cross-Device in the left-hand menu: You might be wondering which part is new here. While Facebook targeting, delivery, and conversion tracking has always worked across devices, this new reporting shows how users are moving across devices before they convert. Let Facebook paint you a picture: Imagine seeing an ad for a…
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