Facebook expands Lookalike Audiences to let advertisers target people who use their sites, apps, or Pages
Mar25
Facebook today expanded its advertising tool Lookalike Audiences to allow advertisers to target new users based on people who visit their websites, use their mobile apps, or are connected to their Facebook Pages. Until now, advertisers could only create “lookalikes” based on existing information like email addresses, phone numbers, and user IDs. Facebook first announced Lookalike Audiences in March 2013. For those who don’t know, the feature is supposed to help businesses reach potential customers who share “similar characteristics with their current ones,” which the company refers to as “lookalikes.” Today’s update means advertisers can: Find more people who “look…
This story continues at The Next Web