The Daily Dose

Matthew Capala is the author of  “Away with the Average,” an NYU Professor, and Founder of SearchDecoder.com. This adapted excerpt comes from Matthew’s latest book, “SEO Like I’m 5.“ “80 percent of success is showing up,” Woody Allen famously said about life. Marketing in 2014 is not much different. You need to show up when consumers search for your product or service on Google, when you are spoken about on social media, or when you receive a review or a comment. Why? Because showing up equals cash: 80 percent of consumers search for a product/service before purchasing it 70 percent read online reviews before making…

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