How to do your PR in the age of information overload
Oct08
on October 8, 2014
at 4:26 pm
Javier Sanz is a marketer at Quaderno. The moment has arrived: Startups and companies are pitching media with guest posts that instead of providing some real value to the final reader, they are looking for a quick, easy, fast, dirty – and usually not good in terms of conversion – way of promotion. Weeks ago, I remember reading something on the internet to the effect of ‘doing PR and pitching media to cover your thing is just a matter of calling the right API. Don’t pretend to call an API which does not exist, adapt to it.’ Geeky, yes – and right…
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