The Daily Dose

Matthew Capala is the author of  “Away with the Average,” an NYU Professor, and Founder of SearchDecoder.com. This post originally appeared on Matthew’s Medium blog. You’ve heard this before: live-tweeting can increase your social media engagement, expand your network, build brand awareness and position you as an industry authority. The list goes on. I’ve live-tweeted every conference I’ve attended for the past couple of years. I thought I followed the best practices. I would take a picture of the panel, tag speakers, use the event #hashtag and post it on Twitter. Over the course of the conference I would get a…

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