The Daily Dose

This post originally appeared on the Buffer blog. Among the many ways to stand out on social media—killer content, amazing visuals, specific formatting, and more—one that often gets overlooked is voice. We don’t want brands talking at us as if we are dollar signs. We want authentic communication. Finding a voice for your social media marketingcan be difficult because the concept is somewhat unlike other optimization strategies online. Voice is not a statistic you can track or a design element you can tweak. Voice goes deeper than that. Instead of tracking and analyzing, you can plan and practice. Here’s what I’ve found works best in terms of getting…

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