Appsfire continues its quest to ‘kill the banner ad’ on mobile with new pull-to-refresh ad unit
Apr24
Appsfire is continuing its battle to “kill the banner ad” on mobile devices after it launched its announced its newest advertising unit: one which places promotional messages inside the pull-to-refresh mechanism within iOS apps. To recap, the company is on a mission to reinvent advertising on mobile, and it has already announced two new ad formats: Ura Maki, an innovative in-app scheme for iOS, and Sashimi, which delivers in-feed ads. Its pull-to-refresh unit is called ‘Brichter-San’, in keeping with its Japanese naming convention and also paying tribute to Tweetie founder Loren Brichter, who pioneered the concept of pulling to refresh. Brichter-san is quite unlike any kind…
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