Why you need a brand ambassador program (and 4 companies that are doing it right)
Apr03
on April 3, 2014
at 2:30 pm
Nathan Parcells is co-founder and CMO of InternMatch, an online platform connecting the best intern candidates and employers. Connect with Nathan and InternMatch on Facebook, LinkedIn, and Twitter. Transforming your passionate customers into your company’s marketing team might sound crazy, but just might work — especially when those customers happen to be students with a captive campus audience. More and more companies are embracing brand ambassador and campus ambassador programs in order to get the word out about their product or service. With social media marketing taking off, it only makes sense to get your best customers chatting in-person and over social channels. After all, a 2013 study found 79…
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