How to write a professional bio for Twitter, LinkedIn, Facebook, and Google+
How to max out each social network
Now that we’ve got an idea of what makes a great social media bio, let’s look at each social network specifically. Here’s a quick cheat sheet from Unbounce to get started.
What you get: A 160-character bio, plus space for a link and your location.
How to: When logged in to Twitter, click Me, then “Edit Profile.”
Stellar Twitter bios
Hillary Clinton, U.S. Secretary of State
Why it works: In a word, humor. Hillary doesn’t need to drum up awareness – we know who she is. But modifiers like “pantsuit aficionado” help us see her in a new light.
Maria Popova, Brainpickings.org
Why it works: A pitch-perfect value proposition. You know exactly what you’ll get if your follow.
Joel Gascoigne, Buffer founder and CEO
Why it works: OK, this may be cheating. But check out that string of excellent and specific keywords!
What you get: “About You” section, including the freeform “Write About Yourself” prompt, Work and Education, “Professional Skills” area and Favorite Quotations section
How to: From your Facebook page, click on “About,” then “Update Info.”
Here, you can edit any of your About sections.
What you get: Lots! LinkedIn is home base for all your professional accomplishments, but we’ll focus on your headline and summary.
How to: Logged into LinkedIn, click “Profile” and choose “Edit” from the drop-down menu.
Stellar LinkedIn bios
Krista Canfield, Senior Manager of Corporate Communications at LinkedIn
Why it works: If a LinkedIn manager can’t nail her bio, what chance do the rest of us have? Luckily, Krista does. A reader gets a great sense of who she is from this passage, and the passion shines through strongly. Plus, lots of great verbs!
Brian Massey, The Conversion Scientist
Why it works: If a bio is like an elevator pitch in writing, this one gets you hooked in a hurry by using the power of storytelling.
Demian Farnworth, writer at Copyblogger
Why it works: It’s personal, humble without being a humblebrag and it tells a story by describing the problems content faces – and how Demian solves them.
Google+
What you get: Google+ offers you space for your “Story,” including a Tagline, Introduction and Bragging Rights sections. (There’s also space for work history and links.)
How to: Logged into Google+, click on Profile, then About, then the Edit button of the specific section you want to edit.
Let’s see your bios!
Want to share your own bio, or your company’s? Paste it into the comments so we can see more great examples!
We’ll join the fun first. Here’s Buffer’s bio on Facebook:
How did we do? Go ahead; we can take it.