In-housing — it’s the term dominating the advertising industry’s news cycle for the past several months. Referring to brands no longer outsourcing their creative, advertising, and marketing services, the in-housing trend has implied that agencies and creative service providers are less in demand, or worse, losing their relevance. Numerous factors have led to this phenomenon, threatening the current vendor-client relationship. As it stands now, many agencies are scrambling to get ahead of the curve, while others feel there’s nothing they can do to avoid its inevitability. But when looked at from a different lens, you can see quite clearly that…
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