I can remember a time when the most important distinction between sales channels boiled down to brick-and-mortar stores vs. the internet. But with the exponential growth of e-commerce in recent years, customers are increasingly utilizing multiple online platforms — with an emphasis on “multiple.” As their shopping experience gets easier, our jobs as e-commerce entrepreneurs get harder. Multi-channel management has become a stressful but necessary fixture of our daily work lives. To help save you some of the growing pains I’ve experienced as a multi-year veteran of multi-channel selling, I’d like to give you a few management tips that have…
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