One thing most businesses and services should focus on is perfecting customer retention rates — be that retail, dog-grooming, or media sites. However, some companies forget that the customer relationship doesn’t end after they’ve made their first purchase, in fact, this is where the relationship actually begins. According to research by Riskified, a software and analysis company, not only does a third of the overall money spent online come from returning customers, but they also spend nearly three times more than one-time shoppers. To Paddy Muckian, the Irish egg farmer shown in the video above, gaining new customers and retaining old…
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