How to make your brand’s content people-centric

Nov27
by on November 27, 2019 at 11:00 am
Posted In: Podium


Content might be made up of words, pictures, code, and video. But good content is also made up of some kind of human connection, as well — it addresses a concern, taps into an emotion, or bonds through some sort of commonality. Content is created by people and for people (sorry, I think this is starting to sound very Abraham Lincoln-y), so people should always be at the forefront when deciding what to write about and how.  But how can you actually put that into action? Here are my favorite tactics. Highlight your employees Content should be people-centric, but let’s…

This story continues at The Next Web

└ Tags: , ,
 Comment 

Your ads aren’t working — fix them with AR and VR

Nov26
by on November 26, 2019 at 11:00 am
Posted In: Podium


Can anyone recall the ads they saw when they last opened their browser? Almost no one does. With increasingly more ads on all platforms, people have become blind to advertising, or worse — almost half of the population is now using ad blockers. The ad industry is in crisis, struggling to reach their audience, let alone engage them. Brands need to figure out a way to appeal to a new generation of customers who are more receptive to experience than intrusive advertising. Luckily, immersive technologies like VR/AR might just be the answer. People hate ads Over the past decade, the…

This story continues at The Next Web

└ Tags: , , ,
 Comment