Product design: Here’s how you can build a customer journey map

May17
by on May 17, 2020 at 3:05 pm
Posted In: Design & Dev, syndication


Sprint: Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners can stay ahead of the curve in these unprecedented times.  When a customer uses a company’s products and services to achieve a goal or need, they are going on a journey from point A to point Z. A customer journey map charts the path a user takes from the beginning of this journey to the satisfaction of that need. Mapping out the customer journey is an effective way to understand what turns a viewer into a long-term, loyal…

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Researchers analyzed 10,000 websites — and yes, they all look the same

May16
by on May 16, 2020 at 5:00 pm
Posted In: Design & Dev, syndication


Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners can stay ahead of the curve in these unprecedented times. Over the past few years, articles and blog posts have started to ask some version of the same question: “Why are all websites starting to look the same?” These posts usually point out some common design elements, from large images with superimposed text, to hamburger menus, which are those three horizontal lines that, when clicked, reveal a list of page options to choose from. My colleagues Bardia Doosti, David…

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