Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners can stay ahead of the curve in these unprecedented times. Logo redesigns are a lot like a tightrope act—on a windy day, in a pouring rain, no nifty balancing pole or safety net below. The risks are high, and the margin for error is thin. What’s at stake? Confusion. Outrage. Social media “shame-on-you”s. We form deep, emotional ties with logos. The shock of change has the power to trigger a disproportionate reaction regardless of a redesign’s quality. Social media logo…
This story continues at The Next Web
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