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UK bans ‘misleading’ Facebook ads for a popular contraceptive app

Aug29
by on August 29, 2018 at 8:58 am
Posted In: Apps, Around the Web, Social Media


A Facebook ad promoting the contraceptive smartphone app as a “highly accurate” method of birth control has been found to be misleading by the UK’s Advertising Standards Authority (ASA) after figures revealed it is less effective then suggested. Natural Cycles claimed it “provided a clinically tested alternative to other birth control methods,” but this was found to be exaggerated after the ASA received multiple complaints, according to the BBC. The ad that ran for four-weeks during 2017 stated “Natural Cycles is a highly accurate, certified, contraceptive app that adapts to every woman’s unique menstrual cycle. Sign up to get to know your body…

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Why the weather forecast will always be a bit wrong

Aug29
by on August 29, 2018 at 7:24 am
Posted In: Around the Web, Insider, syndication


The science of weather forecasting falls to public scrutiny every single day. When the forecast is correct, we rarely comment, but we are often quick to complain when the forecast is wrong. Are we ever likely to achieve a perfect forecast that is accurate to the hour? There are many steps involved in preparing a weather forecast. It begins its life as a global “snapshot” of the atmosphere at a given time, mapped onto a three-dimensional grid of points that span the entire globe and stretch from the surface to the stratosphere (and sometimes higher). Using a supercomputer and a…

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Amazon is reportedly building a free streaming video service for Fire TV owners

Aug29
by on August 29, 2018 at 7:15 am
Posted In: Around the Web, video


Amazon is said to be prepping an ad-supported streaming video service; it’ll be available to folks who own any of the company’s Fire TV streaming dongles and set-top boxes, reports The Information. It’ll be separate from Prime Video, which offers a range of licensed shows and movies, as well original content produced by Amazon, to people who are subscribed to Prime. The idea behind this upcoming service, which is dubbed Free Dive, is to help Amazon bring in more revenue through advertising. Ads presently account for a small fraction – about $2 billion out of more than $200 billion –…

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