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Everybody knows the concept of Software-as-a-Service (SaaS) business model by now. But what not many might realize is that SaaS business lives or dies by its Monthly Recurring Revenue. MRR is becoming the lifeblood of companies following this unique business model, one that’s only growing in popularity as of late. But why? The SaaS market is predicted to grow at a compound annual rate of 17 percent by 2023. Furthermore, the industry as a whole is estimated to grow over $60 million by next year. With such stability and development numbers, it isn’t surprising really that so many tech companies…
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“You are not your user” A reminder that you are not designing the product for people like yourself. Often used as a way to encourage more user research in a project. “If Henry Ford had asked people what they wanted, they would have told him faster horses”Used as a counter-argument to the previous statement, when you start to realize you won’t have time or money to do enough user research. “We are testing the design, not your skills”Disclaimer given to users at the start of a user testing session to make them feel better about being a little stupid. “Designers…
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For those following the information security space, it can feel as if the past year was just a series of announcements with one corporate security breach after another. Breaches like Equifax, Marriot, and many more have entered the general consciousness after the personal details of hundreds of millions of customers have fallen into the hands of hackers. Fear of being the next target has led many companies to seek out guarantees that will limit their losses if they are breached, leading to a new market of cyber insurance policies. Given the hype around the threat of hacks, fueled by more…
This story continues at The Next Web