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Reddit’s Chris Slowe is live at TNW2019 – tune in now!

May09
by on May 9, 2019 at 8:18 am
Posted In: Around the Web, Insider, TNW2019


We’re coming at you live from TNW2019 on day one where Reddit’s Chief Technical Officer, Chris Slowe, is about to take to the stage. Slowe, also the Founding Engineer of Reddit, will take attendees behind the scenes to see the technology that makes online communities possible. He will explore three key pillars: helping people discover and join communities, empowering community moderation, and providing a performative and efficient infrastructure. Join us on the Sprint stage to watch Slowe’s talk live. There’s plenty more where that came from. Check out the official schedule to discover the keynotes you don’t want to miss,…

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Guy Kawasaki’s opening keynote is live at TNW2019 – tune in now!

May09
by on May 9, 2019 at 8:10 am
Posted In: Around the Web, TNW2019


We’re coming to you live from day one of TNW 2019, our flagship conference in Amsterdam. Up first is Guy Kawasaki, the genius responsible for building Apple’s cult-like status that remains today. He basically invented evangelism marketing as Apple’s original chief evangelist from 1983 to 1987, and he was in charge of marketing the very first Macintosh. Kawasaki is now the chief evangelist of Canva and a brand ambassador for Mercedes-Benz. Kawasaki is on the main stage kicking off the conference with a keynote, drawing from his career in the world of tech. Tune in above at 10:20AM CEST, or visit…

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The crypto marketing war — a story about guerilla marketing

May09
by on May 9, 2019 at 7:00 am
Posted In: Around the Web, Podium


When I first joined the blockchain space as a PR guy a few years ago, my focus was almost entirely centered on press coverage on high profile business publications. Sure thing, most of my clients simply would not buy anything but Forbes, Business Insider, and Entrepreneur features. Frankly said, I myself was thinking that it’s probably the most effective way to cut through the incredible noise of all those countless blockchain projects. God have I been wrong. Enter the crypto PR theater One of the main problems I was facing in the blockchain PR business was that a huge amount…

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Cyber insurance is worth the hype — if you let hackers write your policy

May09
by on May 9, 2019 at 5:30 am
Posted In: Around the Web, Podium


I read Rami Sass’ recent piece here on Podium about how cyber insurance is overhyped. While he raised great questions about the current pricing models and fear-driven tactics used to sell coverage, I wanted to share a different perspective and address his concerns. Insurance exists because of insecurity in the world — health insurance in case you get sick, car insurance in case of an accident, homeowners insurance in case of a fire. The biggest insecurity businesses face today is cyber risk — phishing attacks, data breaches, social engineering, and more. In fact, cyber experts believe that all businesses will…

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