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Twitter experiments with mobile-only signups as it faces a user growth problem

Feb06
by Sindy Cator on February 6, 2014 at 3:19 am
Posted In: Around the Web

twitter2 520x245 Twitter experiments with mobile only signups as it faces a user growth problem

Twitter managed to eke out an unexpected $0.02 non-GAAP profit in its first quarter as a public company, but its stock fell a dramatic 18 percent in evening trading after the firm reported slowing user growth. In order to combat the new user slump, Twitter appears to be testing a new sign-up process that directs users from the Web to the mobile app.

Sequentially, Twitter gained just 9 million monthly active users in the fourth quarter of 2013, but its active user base grew 30 percent year-over-year growth to 241 million. Judging by the graph Twitter provided, user growth sloped off during the period. Sequential growth from Q3 to Q4 in 2013 weighed in at less than 4 percent, compared to over 10 percent growth from Q3 to Q4 in 2012.

Twitter Reach: Q4’13 avg Monthly Active Users 241 million, up 30% y/y. #TWTRearnings pic.twitter.com/74Eva0gRqc

— TwitterIR (@TwitterIR) February 5, 2014

CEO Dick Costolo went on the defensive about the growth issue during the company’s earnings call, explaining that the company is working to improve Twitter’s on-boarding experience by focusing on “native mobile signups.” The firm also noted that its metrics will fluctuate as it continues to experiment with its product.

One of those experiments appears to be a limited test for users in New Zealand that funnels new sign-ups to directly to the iPhone and Android apps. Multiple users in the region that we’ve talked to have reported being completely unable to sign up for Twitter on the Web. The site instead redirects to a page that instructs users to “go get the app” to start using Twitter. The experiment appears to be region-targeted, as visiting the webpage using a VPN with a US IP address produced the normal Web sign-up page and TNW staff in other countries are unaffected.

twitter mobilesignup 730x445 Twitter experiments with mobile only signups as it faces a user growth problem

Neil S W Murray, the founder of digital publication The Nordic Web, has also reported that Twitter has been carrying out the same experiment in Denmark. He went on to note that signing up via the mobile app limits you to one account only, but a workaround is to use your mobile browser, rather than the app, if you need to create another account.

@MartinSFP Also in Denmark for the last 2 months or so as an FYI. And, if you already have the app and an account, you cant sign up again…

— Neil S W Murray (@neilswmurray) February 6, 2014

While the amended sign-up process could actually result in a lower conversion rate, Twitter has quite an incentive to direct users to its mobile apps. More than 75 percent of its total advertising revenue came from mobile last quarter. Mobile user growth outpaced overall growth by 7 percent during the same period.

By converting Twitter users directly into mobile users, the company can offer a stickier experience overall. Finding friends, for instance, is easier from a mobile phone with stored contacts, than it is on the Web. Mobile apps also provide an easier way to separate real users from spammers and robots.

Twitter declined to comment on the test, but a blog post from last September explains its current policy on experiments.

Given that it’s only a limited experiment at the moment, Twitter could, of course, decide not to implement mobile-only signups, but the sense is that the company views its mobile apps as the core user experience. For instance, the company recently brought design changes first to its iOS and Android apps before bringing the same look and feel to its website.

In its IPO filing last year, Twitter had this to say about the importance of mobile to its business:

Mobile has become the primary driver of our business. Our mobile products are critical to the value we create for our users, and they enable our users to create, distribute and discover content in the moment and on-the-go. The 140 character constraint of a Tweet emanates from our origins as an SMS-based messaging system, and we leverage this simplicity to develop products that seamlessly bridge our user experience across all devices.

Requiring new users to sign up through the mobile apps may add a few steps to the process, but it guarantees that Twitter can make the best possible first impression on them.

TNW Weekend Editor Owen Williams contributed to this report.

Headline image via DAMIEN MEYER/AFP/Getty Images

└ Tags: syndicated, twitter
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Here are our 10 favorite companies from 500 Startups’ seventh accelerator class demo day

Feb06
by Sindy Cator on February 6, 2014 at 2:48 am
Posted In: 500 Startups, 500 startups 7th class demo day, 500 startups demo day, Around the Web, Insider

IMG 9486 520x245 Here are our 10 favorite companies from 500 Startups seventh accelerator class demo day

500 Startups held its seasonal demo day for its seventh batch (affectionately referred to as “batch 007″) today at Microsoft’s Mountain View campus. 30 companies made their two minute pitch to a room filled with investors in a bid to raise funds for their startup.

The seventh batch was announced in October and includes firms from around the world. What makes this notable is that it’s the first class with a biotech company.

Here are a few of our favorite startups from 500 Startups’ Demo Day (in no particular order):

PlateJoy

Screen Shot 2014 02 05 at 4.50.03 PM 730x399 Here are our 10 favorite companies from 500 Startups seventh accelerator class demo day

PlateJoy is a service that aims to make meal planning more enjoyable. Currently it’s said that we’re shopping for our next dining option by ingredients rather than our eating preferences. The company uses its product to help busy people find good eating decisions without resorting to take-out and fast food.

How it works is that users can input their preferences into the service and place their order in less than 60 seconds. The company says that its customers are enjoying the experience too — it has a 50 percent retention rate with the average customer spending over $800 per month. Platejoy has partnered with Whole Foods and Peapod and is looking to disrupt the $600 billion grocery market.

This isn’t a service akin to FedEx or a fast-food service. Instead, it’s designed to work as a middleman to facilitate distribution of quality and healthy food from existing grocery stores to families who spend all day at work and just want to sit down at home and have a meal with their family.

➤ PlateJoy

Bounty Hunter

Screen Shot 2014 02 05 at 4.58.08 PM 730x407 Here are our 10 favorite companies from 500 Startups seventh accelerator class demo day

A crowdsourcing platform for ideas and product designs, Bounty Hunter has the standard mechanics of 99designs, but is more than just spec work. With more than 170,000 creative professionals already signed up, the service lets anyone ask for design help for their products. Companies can create design competitions within Bounty Hunter and so far, Google and Blizzard are among the major brands that are participating. Users can create competitions easily and within minutes.

The ability for brands to have the crowd help design products that they would buy is really interesting — almost like the Threadless model but with a variety of other accessories and products.

➤ Bounty Hunter

Partender

Sadly this isn’t a “beer on demand” service. It’s actually a useful means to help bartenders and establishment managers better understand their inventory. Partender believes that the old way of cataloging supply is antiquated and frustrating — currently, at the end of the day, employees review each bottle and jot down what it is and how much they think is left over. Then they take that data and enter it into an Excel spreadsheet before filling out purchase orders for new supplies. This can take up to 6 hours to do.

The company says that this method is costing the bar industry at least $28 billion in the US alone.

Partender offers a mobile application where bartenders can search for the bottle of alcohol, use a slider to indicate how much is left, and the app will calculate the volume and the monetary value. Then, all a bartender has to do is take that information, fill out a purchase order and that’s it — the company estimates that the entire process will take 15 minutes.

Currently, 550 bars in the US are using Partender, including those at TGI Fridays, Olive Garden, Lucky Strike, and even hotels like the Hilton and Marriott.

➤ Partender

AdEspresso

Screen Shot 2014 02 05 at 5.23.40 PM 730x393 Here are our 10 favorite companies from 500 Startups seventh accelerator class demo day

AdEspresso is a company looking to help small businesses optimize their Facebook advertising campaigns. It said that in the past eight months, it has reached 7,000 customers and had $1.1 million in advertising sales — a 62 percent monthly growth rate.

For small businesses, finding solutions that will help them reach more customers on social networks like Facebook, Twitter, and others can be difficult. Some of the technology isn’t good enough while others are too sophisticated or expensive. AdEspresso bills itself as being “super simple, fully automated, and self-service.”

Users can insert into AdEspresso five titles, images, and ad copy copy — and within seconds, out comes several ads to review and implement. AdEspresso also includes analytics so small businesses can make any necessary corrections. In the future, the company will be supporting other services like Twitter, LinkedIn, Pinterest, and Google+.

➤ AdEspresso

LaunchTrack

Screen Shot 2014 02 05 at 5.36.58 PM 730x432 Here are our 10 favorite companies from 500 Startups seventh accelerator class demo day

An Eventbrite competitor, LaunchTrack believes that event planners should take full advantage of customer data to build better relationships with them. It is looking at $2 million in revenue this year and has over 600 customers, including Nike, FOX Sports, ESPN, and Booz Allen Hamilton. LaunchTrack sells tickets and gives organizers insights, along with the necessary personal data to carry on the relationship throughout the event, whether it be through social networks, SMS or email marketing, or whatever method is convenient for the attendee.

➤ LaunchTrack

uBiome

Screen Shot 2014 02 05 at 5.53.30 PM 730x326 Here are our 10 favorite companies from 500 Startups seventh accelerator class demo day

The first biotech company to make it into 500 Startups’ accelerator, uBiome is akin to 23andMe, except that instead of examining your DNA from saliva, it’s analyzing microbiome bacteria in fecal matter. Yes, that’s right … poop. Users can order the microbiome kits online for $89 and when it arrives, take a sample and send it back. Results will be delivered confidentially.

uBiome is hoping that the data it provides to customers will help them better understand their own microbiome — basically what’s in their body. Results could show whether you’re gluten sensitive or or could even help to diagnose Crohn’s disease or other ailments.

The company wrapped up 2013 with $500,000 in revenue and says that it’s growing 45 percent month over month since August. It also has a pipeline of over $5 million in business-to-business deals lined up. To date, more than 7,000 samples have been shipped back to uBiome.

➤ uBiome

BTCJam

Screen Shot 2014 02 05 at 6.00.16 PM 730x471 Here are our 10 favorite companies from 500 Startups seventh accelerator class demo day

BTCJam is billed as being a peer-to-peer lending network, but instead of cash being exchanged, it’s using Bitcoin. In the first two months, it has helped fund more than 230 loans. It is specializing in helping those outside of the US receive the necessary funding — it turns out that the average interest rate is 175 percent in developing worlds, and BTCJam thinks it can help lower the rates to between 7 to 12 percent.

The company explains it this way: in countries like Brazil, people are frustrated trying to secure a loan from a financial institution because of the excessive paperwork and high interest rates. With BTCJam, they can fill out a form on the website, have a credit check done, and be provided a loan, should they qualify.

➤ BTCJam

Shortcut

Screen Shot 2014 02 05 at 6.14.19 PM 730x354 Here are our 10 favorite companies from 500 Startups seventh accelerator class demo day

Shortcut is a mobile application that allows users to control devices just by using their voice. It has some similarities with Siri and Google Now, but Shortcut has integrated itself with multiple hardware devices like Sonos, Dropcam, Lockitron, Jawbone, and Nest. In addition, you can use it to control your check-ins on Foursquare, post status updates on Facebook and Twitter, and send Bitcoins through Coinbase.

➤ Shortcut

OLSET

Screen Shot 2014 02 05 at 6.22.07 PM 730x334 Here are our 10 favorite companies from 500 Startups seventh accelerator class demo day

OLSET is using big data to help personalize the travel booking process. The company believes that with enough data, hotels can provide the necessary information to make the guest feel comfortable and address their needs. However, it’s not just for hotels — the data can be used to help consumers find hotels that match their need.

Say you’re going on a trip and are looking for lodging. Right now you might glance at a Hilton, Marriott, Best Western, or Sheraton, but each trip has different circumstances, whether it be cost or convenience. OLSET can use data it has curated about you to show you relevant accommodations based on your past preferences.

The company has integrated its service with virtual assistance app Any.do, which resulted in a 51 percent week over week growth rate. OLSET makes $15 for each night that is booked as a result. It’s also planning on supporting other applications like Mynd.

➤ OLSET

Builk

Screen Shot 2014 02 05 at 6.25.33 PM 730x382 Here are our 10 favorite companies from 500 Startups seventh accelerator class demo day

Builk is another big data service but is targeting the construction industry in Southeast Asia. It is offering companies a business management software solution similar to Salesforce. The idea is that while companies can use it to manage their projects, the data derived from these initiatives can help the company’s customers better understand the industry and even provide reports in real-time for Builk users. To date, it has grown 40 percent in the past several months.

➤ Builk

└ Tags: syndicated
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Line shows the potential for chat apps as platforms, after chalking up $338m in revenue for 2013

Feb06
by Sindy Cator on February 6, 2014 at 2:28 am
Posted In: Apps, Around the Web, Asia, chat app, Japan, messaging

line 520x245 Line shows the potential for chat apps as platforms, after chalking up $338m in revenue for 2013

Popular Japanese messaging service LINE has continued charting its way upwards in terms of revenue brought in by in-game purchases, sticker purchases and other areas such as official accounts and sponsored stickers.

Despite being a free app, it was revealed today that Line brought in 34.3 billion yen ($338 million) of revenue for its parent company throughout the whole year of 2013, after chalking up 12.2 billion yen ($120 million) of revenue in the fourth quarter. That’s a 20 percent increase over the previous quarter and a 450 percent increase over the same quarter in the previous year.

In the meantime, Line Corporation — which includes other businesses such as Line Plus Corporation, Line Business Partners Corporation and DataHotel Co. — had a total annual revenue of 51.8 billion ($510 million) in 2013.

Line Q4 Line shows the potential for chat apps as platforms, after chalking up $338m in revenue for 2013Considering that Twitter, as a much bigger company with 241 million monthly active users, just revealed that it generated $242.7 million in revenue for the fourth quarter, Line’s financial figures are pretty impressive.

Line has now reached 340 million registered users worldwide, with a “marked increase” in new user numbers for India, as well as Mexico, Venezuela and other South American countries. Line passed 100 million users in January and then 300 million in November. Company CEO Akira Morikawa notes that it was a year of “unprecedented growth” in terms of userbase.

The Line team credits this to its work in stickers:

Through efforts such as the release of stickers featuring popular soccer stars in Mexico and the cultural highlights of Diwali, a major festival in India, the stickers business concentrated on producing highly localized products and was successful in further entrenching the culture of sticker communication in markets across the world.

It seems like stickers are but the first step for Line moving into any market. Line Corporation says that the increase in net sales for its messaging app are mainly due to in-game purchases — which make up about 60 percent of revenue. That’s followed by sticker purchases, which account for 20 percent of revenue, as well as official accounts and sponsored stickers.

Line doesn’t provide active user numbers, so it’s tough to directly compare to its rival messaging services WhatsApp — with 350 million monthly active users – or WeChat with 280 million active monthly users. However, it seems clear that Line has settled comfortably into a content-driven recipe for bringing in revenue — though it must be noted that Line isn’t revealing profit/loss so the company is probably spending a bomb trying to grow too.

Headline image via hushenpaul.pixnet.net

└ Tags: news, syndicated
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Twitter opens its data to researchers and academics with new Data Grants initiative

Feb06
by Sindy Cator on February 6, 2014 at 2:04 am
Posted In: Around the Web

twitter2 520x520 Twitter opens its data to researchers and academics with new Data Grants initiativeTwitter has been busy opening its data up to media — through a deal with CNN and Dataminr — and the music industry — via an agreement with 300 Entertainment — and now it is focusing on helping researchers and academics.

The company has announced the Twitter Data Grants initiative which it says will “give a handful of research institutions access to our public and historical data”. Users send over half a billion tweets per day, so there is all kinds of information that researchers may want to dig into, from health predictions and information, to global weather, seasonal culture (like Chinese New Year), public opinion on issues, etc.

Twitter has partnered with Gnip — one of its official data resellers — on this initiative. Further details can be found on the Data Grant website — the initial deadline for proposals from interested researchers is March 15.

➤ Introducing Twitter Data Grants [Twitter Blog]

Headline image via DAMIEN MEYER/AFP/Getty Images

└ Tags: news, syndicated, twitter
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Samsung continues its patent deal spree with a 10-year agreement with Cisco

Feb06
by Sindy Cator on February 6, 2014 at 1:36 am
Posted In: Around the Web, Asia, Mobile, samsung

Samsung has announced a patent deal with Cisco, the third such agreement it has inked in the last ten days following similar deals with Google and Ericsson. The arrangement covers existing patents and those filed over the next ten years.

No financial details are provided, but wording of the company statements are noteworthy and stress the desire for agreements rather than legal charges. “Innovation is stifled all too often in today’s overly-litigious environment,” said a statement from Cisco Vice President of Intellectual Property Dan Lang.

Samsung knows the price of litigation all too well, following its landmark US legal defeat to Apple in 2012. The latest follow-up to that trial starts next month, so it’s interesting to see a number of Samsung patent deals being announced right now.

➤ Cisco and Samsung Enter Into Patent Cross-License Agreement

Image via JUNG YEON-JE / AFP / Getty Images

└ Tags: news, syndicated
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