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4G data: The USA is second-slowest while Australia is fastest

Feb20
by Sindy Cator on February 20, 2014 at 3:30 pm
Posted In: Around the Web, Insider, Mobile

Mobile Phone Mast 520x245 4G data: The USA is second slowest while Australia is fastest

OpenSignal has released a report today looking at the state of LTE coverage and speeds around the world, revealing that, contrary to what you might expect, not all LTE networks perform comparably.

While 4G is a convenient term for consumers to get their heads around, the performance of networks being rolled out in different countries is wildly variable, with some operators actually showing overall declines in 4G download speeds in the last year.

For example, the data (covering the second half of 2013) shows that in the US, 4G download speeds have dropped from an average of 9.6Mbps in the second half of 2012 to 6.5Mbps for 2013 – a decline of more than 30 percent. No particular operator seems to be at fault of dragging the average down either; the report notes that “the USA networks uniformly perform poorly for speed – with Metro PCS recording the slowest speeds of all eligible networks”. The US wasn’t actually the slowest country overall, the Philippines took that spot with an average speed of 5.3Mbps.

It’s not just spectrum allocations that can have an effect on speeds, though. Staggered network rollouts, equipment upgrades – and the resulting additional customers – can all come together contribute to a more congested service. At the top of the country list was Australia, which had improved its average download speed by 42 percent; going from 17.3Mbps to 24.5Mbps.

Got any signal?

However, what use is speed if you haven’t got any coverage? To address this, the report also looked at what level of coverage consumers were getting by measuring the ‘Time on LTE’, and much like with average speeds, it shows a variable picture.

With networks around the globe still rolling out LTE, it’s unsurprising that some of the operators (or even countries) offer lower amounts of coverage than others. For example, it’s less surprising to see South Korea, Hong Kong and Japan in the top four for coverage (Sweden is actually the number 2 spot behind South Korea) as they’ve been rolling out LTE networks for longer.

Overall, the US didn’t fare well on speeds, but it manages to keep connection to LTE services for 67 percent of the time, which somewhat redresses the poor downloads. The UK manages to stay connected to LTE 53 percent of the time – again, this isn’t perhaps that surprising given that UK operators only started rolling out their networks in the second half of 2013, with the exception of EE – and the fasty country by download speed (Australia) does a little less well in coverage, managing only 58 percent.

Usefully, what the report also shows is time on LTE correlated with average speed for each of the operators it looked at. Claro BR in Brazil came out as the fastest single operator overall, with an average download speed of 28.45Mbps, but it’s clearly not finished with its rollout as its time on LTE coverage score was just 42.4 percent. At the other end of the scale is Metro PCS in the US, with average speeds of just 2.43Mbps but coverage of 84.7 percent.  UK operators (EE, Vodafone, O2) managed between 47 percent and 55 percent on LTE coverage and average download speeds of between 17Mbps and 19Mbps.

There’s a lot of data in the report and some of it may be contrary to expectations, but overall it shows a picture of networks still in the flux of rollouts and looking for ways to manage large numbers of new users without having a knock-on effect on its existing customers. And from the data, it seems some operators are doing better than others at this.

Feature Image Credit – Thinkstock

└ Tags: news, syndicated
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Clueless startup branding lessons from Vikings and Ryan Gosling

Feb20
by Sindy Cator on February 20, 2014 at 3:10 pm
Posted In: Around the Web, Insider, Shareables, Videos

A company’s branding is “deeply tribal,” as spoof startup Vooza knows all too well. They should probably choose some different inspiration for their own branding though…

Every week, Vooza – a video comic strip about the tech world – shares a new video with you lovely TNW readers. Sign up for Vooza’s email list to get exclusive access to more funny videos like this one.

└ Tags: syndicated
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Freemium app monetization has rocketed in the US, but is most effective in Asia: Distimo

Feb20
by Sindy Cator on February 20, 2014 at 3:00 pm
Posted In: Around the Web, distimo, Insider

app store 520x245 Freemium app monetization has rocketed in the US, but is most effective in Asia: Distimo

In-app purchases were the major trend of 2013 for app developers, and a new report from Distimo shines a light on the phenomenon, noting that it is most effective in Asia.

Distimo tracks iOS app data, but it joined up with Chartboost, a technology platform specializing in gaming apps, to pull together new intelligence about how developers are monetizing their apps across a range of the world’s key markets.

Looking at recent estimates of iOS app revenue based on the type of payments, the new Distimo report concludes that free apps which monetize using in-app purchases are most effective in Asia — with China, Japan and Korea coming out on top. (Note: this is based on the ratio of revenue across all apps — paid and free — not the sheer volume.)

In contrast, Distimo found that freemium monetization is considerably less dominant in the West, and particularly Germany and the UK where it accounts for 70 percent and 76 percent of total revenue respectively.

rev share vs country 730x386 Freemium app monetization has rocketed in the US, but is most effective in Asia: Distimo

While the ratio of freemium revenue in the US lags that of Asian markets, Distimo notes that the past two years have seen the number of US apps using in-app purchases and no up-front cost sky-rocket.

Initially freemium app pricing accounted for 46 percent of US (iOS) app revenue in January 2012, but the ratio steadily increased to account for a record 81 percent of revenue in November 2013. The number dipped in December — which Distimo puts down to a seasonal increase in acceptance of paying for apps — and stood at 79 percent of all US app revenues in January 2014.

us iaps 730x377 Freemium app monetization has rocketed in the US, but is most effective in Asia: Distimo

The data thus far has been proportional of the total app spend, but Distimo figures breaking down the data by user-based metrics show that Japan leads the world in terms of average revenue per download over the past two years.

That’s not a huge surprise given that its Android and iOS app store overtook that of the US in December of last year, however the margin by which Japanese iOS spending leads the rest of the world is significant:

On average, one download is worth $5.32 in Japan, based on the selected time period. Australia and South Korea have the second and third highest ARPD respectively, showing the enormous potential of these app markets. Other countries with high ARPD values were Canada, Germany, the United States and the United Kingdom – all of which generated around $2.30 per download.

arpu1 Freemium app monetization has rocketed in the US, but is most effective in Asia: Distimo

Though the Distimo report shows that freemium is hugely effective in many parts of the world, and is growing in the US, it is not predicting a bleak future for paid-for apps. It explains that while freemium pricing is the largest grossing monetization model on sheer numbers, paid apps actually generate a higher average spend if downloaded:

Although it is known that the highest revenue share is generated from the freemium model, both business models of paid apps bring in higher revenues per download.

That makes sense, since users that pay up front for apps are likely to be far more engaged due to parting with cash. Given the success of apps like Tweetbot, which costs $4.99, there is still some hope for developers looking to charge up front. Though, as Distimo’s insights show, that very much depends on the market and genre of app.

You can download the full Distimo report here.

Image via photatelier / Flickr

└ Tags: news, syndicated
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Hop’s IM-like email app hits the iPad, now with support for multiple accounts in one feed

Feb20
by Sindy Cator on February 20, 2014 at 3:00 pm
Posted In: Apps, Around the Web, Insider, Product Updates

Screen Shot 2014 02 20 at 11.37.49 220x163 Hops IM like email app hits the iPad, now with support for multiple accounts in one feedHop, the iOS app formerly known as Ping that turns your inbox into an IM-like feed with the mission of making email more manageable and fun, is rolling out a notable update today. It ushers in support for the iPad and a unified inbox feed for multiple email accounts.

The unified inbox should be a welcome addition – Hop tells us that it’s been the most commonly requested feature from users. Additionally, you can now send photos and documents directly to Dropbox, Evernote and Twitter; browse all shared images and documents with a thumbnail preview, and swipe-and-hold to archive, trash or mark messages for later. There are also new customization options for the interface. The update should be available right now.

➤ Hop [iOS]

└ Tags: news, syndicated
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Glow’s new program encourages companies to support their employees’ fertility health plans

Feb20
by Sindy Cator on February 20, 2014 at 3:00 pm
Posted In: Around the Web, glow, glow evernote eventbrite, glow for enterprise, Insider

185635444 520x245 Glows new program encourages companies to support their employees fertility health plans

Glow, a data science company aimed at helping promote preventative medicine, has launched a new offering for the workspace. Called Glow for Enterprise, this program aims to help women track their fertile health better with the support of their employers. It has already won the backing of two notable companies: Evernote and Eventbrite.

tumblr inline mu048hEJHF1rmq5ia Glows new program encourages companies to support their employees fertility health plansWhen the company launched in August, it set out on a mission to improve the healthcare space, starting with infertility. Co-founder Max Levchin told us that in the US, there are many states that deem fertility treatments to be elective and therefore not eligible for coverage by insurance carriers. If a woman opts for it, they may have to pay between thousands to tens of thousands of dollars — it’s not cheap.

Glow for Enterprise is a benefit program for employees to encourage them to focus on their reproductive health without the stress of having to pay for IVF treatments. Instead, the costs will be covered by their employers through the Glow First fund. Previously, users could opt-in for the program and pay $50 per month for 10 months into a pool. At the end of the term, those women who were unable to conceive would split the pot evenly and use that towards fertility treatments.

In October, the company selected the first group of women that elected to participate in the program. It’s too early to analyze the results

With companies now participating in the program, women need not pay their share of the Glow First out of their pocket. And enrolling is easy to do without having to notify anyone of your participation. Jennifer Tye, Glow’s head of marketing, tells us that within the app, users tell the service that they’re trying to get pregnant. Then they opt into Glow First by providing their work email address, which will send them a verification message, or a photo of their most recent pay stub. Of course, users can still choose to go the self-funded route if they so choose.

But what about user privacy? Glow’s CEO Mike Huang tells us that this is something the company takes very seriously. Employers enrolled in the program will not be provided specific information on individuals. Rather, they will be given periodic and aggregate reports to highlight participation rates.

As the program kicks-off, Glow has partnered with two described “progressive and relevant companies”: Eventbrite and Evernote. Huang says that these companies have a mutual interest with Glow — they all have a vision to help employees take care of their health. In doing so, it will be beneficial to the company. Tye agreed with that, saying that by showing support for women’s health, it can be used as a great retention and recruiting tool.  And while Glow is announcing two companies today, other companies are “ready to go”.

While Glow is available for iOS and Android devices worldwide, participation in Glow for Enterprise is currently limited to those US-based companies..

Photo credit: JOHN STILLWELL/AFP/Getty Images

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