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The crypto marketing war — a story about guerilla marketing

May09
by on May 9, 2019 at 7:00 am
Posted In: Around the Web, Podium


When I first joined the blockchain space as a PR guy a few years ago, my focus was almost entirely centered on press coverage on high profile business publications. Sure thing, most of my clients simply would not buy anything but Forbes, Business Insider, and Entrepreneur features. Frankly said, I myself was thinking that it’s probably the most effective way to cut through the incredible noise of all those countless blockchain projects. God have I been wrong. Enter the crypto PR theater One of the main problems I was facing in the blockchain PR business was that a huge amount…

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Cyber insurance is worth the hype — if you let hackers write your policy

May09
by on May 9, 2019 at 5:30 am
Posted In: Around the Web, Podium


I read Rami Sass’ recent piece here on Podium about how cyber insurance is overhyped. While he raised great questions about the current pricing models and fear-driven tactics used to sell coverage, I wanted to share a different perspective and address his concerns. Insurance exists because of insecurity in the world — health insurance in case you get sick, car insurance in case of an accident, homeowners insurance in case of a fire. The biggest insecurity businesses face today is cyber risk — phishing attacks, data breaches, social engineering, and more. In fact, cyber experts believe that all businesses will…

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SaaS startups are changing the founder/investor dynamic

May09
by on May 9, 2019 at 2:30 am
Posted In: Around the Web, Podium


The balance of power between startup founder and venture capital investor has changed – and the rules of the courtship reversed. Falling software costs and better management mean Software as a Service (SaaS) startups are accessing less funding, keeping their capital and more often finding success on their own. This is good news for startups as they are independently building the engine of their companies and only accessing funding to purchase fuel to run it. The shifting fortunes of investors means they need to bring something other than cash to the table. Now more than ever, VC investors need to…

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These idiots shot a porno in an Autopilot-enabled Tesla and Elon Musk deserves some blame

May09
by on May 9, 2019 at 2:24 am
Posted In: Around the Web, Cars, Insider


Taylor Jackson is a pioneer, of sorts. The adult actress, to our knowledge, is the first to shoot a pornographic scene in a moving vehicle without a human driver. And much like other pioneers her actions will inspire some while leading others to reenact an event that could, quite possibly, end in death. Jackson recently shot a pornographic scene where she and a man in the driver’s seat engaged in various sex acts while riding in a Tesla, on Autopilot. As dumb as it was, Jackson isn’t the problem; Elon Musk is. Look, we knew that people would fuck in…

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Or just read more coverage about: Tesla

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