Longbourn by Jo Baker
Reviewed by Nicole from Austin, Texas.
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Denis Duvauchelle is CEO and co-founder of Twoodo, helping your team organize itself using simple #hashtags. People today are bombarded with information, ads, offers, messages, videos, articles, tools, websites. It’s extremely difficult to get their attention. Even worse, once you have their attention it’s often more difficult to retain it. This holds true both for consumers and employees across almost all fields and industries. The phenomenon has been dubbed the “user engagement crisis” and this article is about how gamification can help you overcome this scarcity of attention and engage your visitors effectively. What is gamification? In its simplest sense,…
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Tomas Dirvonskas is the co-founder and CEO at mobile product design boutique Lemon Labs. You can follow him and the company on Twitter: @tdirvonskas and @lemonlabs Just recently, Baltic-based startup Vinted – a marketplace for girls to buy and swap pre-loved clothes – raised $27M from Insight Venture Partners. A year ago, they did not have any mobile presence; today more than 50 percent of its traffic comes from apps. During the redesign process we helped facilitated, we’ve learned some useful lessons about redesigning an app for growth. After the redesign, app usage increased 170 percent, and here are our nine tips. 1. Decide…
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Emotion in marketing: How our brains decide which content is shareable
Mar15
on March 15, 2014
at 11:00 am
This post originally appeared on the Buffer blog and has been republished with permission. Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in. According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted. But much like the “mother sauces” of cooking allow you to make pretty much any kind of food under the sun, these four “mother emotions” meld together in myriad ways in our brains to create our layered…
This story continues at The Next Web