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Demystifying Google+: How to build a content strategy that works

Apr04
by on April 4, 2014 at 1:40 pm
Posted In: Analysis and Opinion, Around the Web, How-To's, Social Media

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Google+ is undoubtedly an important channel for both individuals and organizations of all sizes to be active on, since it’s the social backbone of all of Google’s properties from Gmail to search.  Not to mention, that there’s 300 million monthly active users on Google+ to date. Therefore, the use of Google+ can potentially help increase your visibility in Google search, as well as highlight your most recent post from the social network in Gmail or at the top of the search results. However, many businesses are still having a hard time trying to gain traction on Google+ as compared to…

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Startups and the state: How Eastern European governments help (or don’t help) tech entrepreneurs

Apr04
by on April 4, 2014 at 1:12 pm
Posted In: Around the Web, Insider, Investigations

Kremlin
Having a healthy level of entrepreneurship in their country is a great thing for governments, not least because it can be a significant source of tax income. However, to reap the fruits you first need to sow — or, relating to governments, to help aspiring startup founders to build their businesses. While in countries with developed VC infrastructure, the help from angel investors and private VC funds can be sufficient to let startups grow, in emerging markets governments can really make a difference. We took a look at countries in Eastern Europe to see how their governments are working with…

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Pixelstick: Light painting evolved to span video and photos

Apr04
by on April 4, 2014 at 1:00 pm
Posted In: Around the Web, Insider, Product Launches, Profiles and Interviews

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Derick Rhodes is a footage content producer at Shutterstock. This post was originally published on the Shutterstock blog and has been adapted with permission. Duncan Frazier has made impressive stunning timelapse footage, but when he and his business partner Stephen McGuigan (working together as Bitbanger Labs) sent us a link to Pixelstick, we experienced the kind of awe that was formerly reserved for Apple product launches. Pixelstick is a tool that will allow photographers and videographers to bring a totally new dimension to their work, giving them the ability to “paint” virtually anything they can imagine across the span of a timelapse video or…

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Tech5: Meet the fastest growing tech companies in France

Apr04
by on April 4, 2014 at 12:51 pm
Posted In: Around the Web

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All too often, the technology industry is examined from its opposing ends. A spotlight is given to the latest batch of promising startups, as well as powerhouse brands such as Twitter, Facebook and Google. By and large, what happens in between is forgotten about or ignored. The Next Web, in partnership with Adyen, created Tech5 to give growth-stage companies the limelight. To showcase teams in Europe that have not only vision and ideas, but a business that is thriving every day. The competition encompasses seven European countries and last night, the national finalists for France were unveiled at the bustling Numa co-working…

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Trak.io takes its app analytics and CRM platform for startups out of beta

Apr04
by on April 4, 2014 at 11:37 am
Posted In: Apps, Around the Web, Insider, Product Updates

Tracks
Trak.io, a platform for tracking user interaction with apps, is shaking off its beta tag today after more than a year of refinement. Targeted at tech startups primarily, Trak.io allows users to track their customers use of their mobile and Web apps in order to find out what works, and what doesn’t – ultimately allowing users to offer a more focused and relevant service by providing feedback on metrics. As well as providing an activity dashboard, the platform also offers activity funnels and individual customer profiles for focused investigation. Although the company has been working on Trak.io for the last…

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