Rakuten takes its banking services global, launching a credit card and loyalty scheme in the US
Apr09
Rakuten is furthering its international reach by partnering with First National Bank of Omaha to launch its first credit card in the US. The initiative is the first banking move that the company has made outside of its native Japan, where — aside from being the dominant e-commerce player — it counts financial services among its other businesses. The company — which recorded over $5 billion in revenue during 2013 – says that the Rakuten Rewards MasterCard, as the US card will be called, is part of a “global growth strategy” to expand its Japanese banking service worldwide, though, at this point, there are…
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