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HotelTonight now anticipates last-minute room rates for the week ahead

Apr15
by on April 15, 2014 at 4:00 pm
Posted In: Apps, Around the Web, Insider

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Curated same-day hotel-booking service HotelTonight is rolling out a new ‘Look Ahead’ feature today, serving up a snapshot of last-minute room rates, potential savings, hotel availability and other location-specific data for the next seven days. The basic premise behind the new feature is that you can see at a glance what rates may look like in the week ahead, based on historical and predictive booking data. This includes whether there is a large event/conference happening in the locale that may impact room rates. To access this, click the ‘Look Ahead’ button in the bottom right-hand corner of the app, and…

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BBC iPlayer video downloads come to all Android devices running Ice Cream Sandwich or above

Apr15
by on April 15, 2014 at 3:47 pm
Posted In: Apps, Around the Web, Product Updates, UK

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After launching iPlayer video downloads for 11 Android devices last September, the BBC today said all hardware running Ice Cream Sandwich (ICS) or higher should now be able to access the new feature. The broadcaster estimates that over 96 percent of people who use the iPlayer app on Android should be covered by the roll-out. It means they’ll now be able to download their favorite TV programmes and watch them at a later date, regardless of whether or not they have a stable Internet connection. Downloads can be kept for 30 days, although once the viewer presses play access is…

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We’re looking for the ONE

Apr15
by on April 15, 2014 at 3:01 pm
Posted In: Around the Web, tnweurope2014, Voice

ONE-session-stage
Next week sees our flagship event, TNW Europe Conference take place in Amsterdam. With 2,500 people attending from more than 50 countries it is going to be the biggest event we ever hosted. We have several speaker formats (Trend, Grow, Boost to name a few) and today we’re adding a new fresh format. We call it: ONE. ONE talks, co-hosted by OneDrive, are short talks on the one topic you’re really excited about. It doesn’t have to relate to tech, startups or technology at all, it can be about anything. As long as it’s the one thing you’re really passionate about and…

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a couple of laughzillas on a blue diamond background

We’re looking for the ONE

Apr15
by on April 15, 2014 at 3:01 pm
Posted In: Around the Web, tnweurope2014, Voice

ONE-session-stage
Next week sees our flagship event, TNW Europe Conference take place in Amsterdam. With 2,500 people attending from more than 50 countries it is going to be the biggest event we ever hosted. We have several speaker formats (Trend, Grow, Boost to name a few) and today we’re adding a new fresh format. We call it: ONE. ONE talks, co-hosted by OneDrive, are short talks on the one topic you’re really excited about. It doesn’t have to relate to tech, startups or technology at all, it can be about anything. As long as it’s the one thing you’re really passionate about and…

This story continues at The Next Web

└ Tags: , ,
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Why advertisers should target personas, not segments, on Facebook

Apr15
by on April 15, 2014 at 2:34 pm
Posted In: Analysis and Opinion, Around the Web, Design & Dev, Entrepreneur, Social Media

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Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. This article originally appeared on the Adknowledge blog. It’s a misconception among advertisers and media buyers alike that they should be targeting different audience segments when using the advanced targeting features available from the Facebook platform. In actuality, it’s important to target the various personas of your audience online, as opposed to generic segments. By targeting these personas, your ads are more likely to convert since they are more aligned with the interests of the Facebook user in the funnel. Use data from your analytics to understand what types of personas are typically…

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