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Microsoft’s Surface Pro 3 event earlier this week showed the company at its strength. For the first time in many years, it’s got most of its ducks lined up; hardware and software finally in unison. Yet, the company still finds itself in a losing battle against Apple in the tablet world and fighting ever declining PC sales. Despite Microsoft being in perhaps its best position yet, its event this week showed that the way it is going about selling the Surface is still problematic. It’s still failing at the tablet war and the Surface Pro 3 might not be the…
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Just when you thought that the Apple v Samsung case was finally over, Apple has requested a retrial to attempt to increase the damages the Korean-based company has to pay as well as attempting to get Samsung sales halted in the US. Earlier this month, a court ruled that Samsung was to pay Apple $119.6 Million dollars in damages for infringing on its patents after a long court battle that saw both companies blame each other for infringing on their respective patents. It appears Apple isn’t happy with this result — it originally set out to get 2.2 Billion dollars…
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Corey Eastman is a Director at Climax Media, a digital technology agency who specialize in building customized platforms for enterprise clients. For many of us working in projects daily, life without request for proposals (RFPs) can be practically unfathomable. Although it would certainly be simpler, it would also remove what appears to be a crucial process in evaluating suppliers for projects. As Adweek highlights, a study of brand executives found that 42 percent of respondents found the current agency search process to be time consuming, and 28 percent saying “you’re told so many things that you’re not sure what to believe.” Let’s…
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