Gregory Ciotti is the marketing director at Help Scout. This post originally appeared on the Help Scout blog. Utilizing smart pricing strategies when selling your wares—be they products, services or subscriptions—is a must if you want to succeed in a competitive marketplace. The worse thing you can do is to try to wing it when it comes to pricing… yet this is a mistake I see many entrepreneurs making. Here’s a look at some fascinating studies in behavioral economics that paint a clear picture of how you should properly set your prices—without the guesswork. 1. Similarity can cost you sales When…
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