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How a mobile app for honesty can make you a better marketer

Jun01
by on June 1, 2014 at 1:00 pm
Posted In: Analysis and Opinion, Around the Web, Entrepreneur

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Chris Bolman is the Director of Growth at Percolate. This post originally appeared on the Percolate blog. Over the summer of 2013, David Byttow, a former Google software developer, started building a mobile app to solve a problem he had. Byttow noticed he and the engineers he worked with were bad at giving each other feedback, and he wanted a way they could comment honestly on each other’s work without professional or personal backlash for saying something negative. Byttow wanted a way to tell the truth, without revealing who said it. Eight months later, the most talked about content at…

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Is your brand ready to enter China? Three key questions to consider

Jun01
by on June 1, 2014 at 11:00 am
Posted In: Analysis and Opinion, Around the Web, Asia, Entrepreneur

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Eric Lin is the Executive Director, Pacific Rim at Siegel+Gale. Despite the recent slowdown, China still presents significant growth opportunities for global brands. With an expanding middle class, continued urbanization and rising consumption, China gives global brands access to a vast audience with an insatiable desire for new products, services and experiences. Yet while China’s growth opportunities abound, so do its challenges. The nascent days of its economic growth where the mere availability of a foreign brand in the market was enough to generate excitement and sales are over. A more sophisticated audience and intense competition have raised the bar for success, in what is…

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Samsung confirms plans for Tizen-based smart TVs, will release SDK to developers in July

Jun01
by on June 1, 2014 at 4:03 am
Posted In: Around the Web, Asia, tizen

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Samsung is ramping up its preparations to release products based on the new Tizen operating system after it announced plans to introduce an SDK (software development kit) for smart TV products from next month. The Korean company has already shipped devices built on the Linux-based operating system — its Gear 2 and Gear 2 Neo smartwatches — and the release of the beta of the Samsung TV SDK will give developers the chance to get hands-on with the software. Samsung says the beta includes a Smart Interaction feature, which allows hand gesture- and voice-based commands, and multi-screen options for linking up with…

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