Plenty of startups are tackling the sleep problem. Wearables like Lark and Jawbone’s UP track how well you sleep, while apps aim to monitor your sleep cycles by bringing your phone into bed with you. Collecting data on our sleep patterns can be eye-opening, but it can only do so much to improve the environmental factors that keep us from getting the shut-eye we deserve. Casper is approaching the problem from the ground up with its redesigned mattress. Casper’s first product, which launched back in April, aims to address three different issues in the mattress industry: the shopping experience, distribution,…
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