Brian Honigman is a marketing consultant, a professional speaker and freelance writer. This post originally appeared on the SumAll blog. Many entrepreneurs start their businesses on eBay as a long-term solution for reaching their customer base or as a stepping stone towards building their community and then eventually moving their store off the platform onto their own website. With either goal in mind, it’s important to launch your eBay store with a strong idea for how your company will differentiate itself from others in the industry by using the feature sets unique to eBay and by optimizing for conversions by understanding the psychology…
This story continues at The Next Web
