a couple of laughzillas on a blue diamond background

Amazon expands its free developer program to Europe to boost adoption of its Appstore and Fire OS

Jul01
by on July 1, 2014 at 8:18 am
Posted In: amazon, Around the Web

Amazon_2014_123
Amazon launched a free program for developers in the UK, Germany, France and Spain today that helps developers improve app discovery and increase sales if they optimize their apps and games for Amazon’s Appstore and Fire OS. The Appstore Developer Select Program was launched in October last year, but has only been available in the US till now. To qualify for the program, apps simply need to be optimized to work on Amazon’s Appstore and Fire OS, and include Amazon APIs when available to introduce features such as in-app purchasing and mobile ads. These apps under the program then receive…

This story continues at The Next Web

└ Tags: ,
a couple of laughzillas on a blue diamond background

Relative Insight: Language analysis to help brands understand their customers – and rivals

Jul01
by on July 1, 2014 at 8:00 am
Posted In: Around the Web, Insider, Product Launches, UK

magnifying glass
The power of modern language analysis techniques in better understanding the world around us is as yet largely untapped. One company looking to change that is UK-based Relative Insight. Working with brands and marketing agencies, Relative Insight “turns language into data,” as CMO Rich Wilson puts it. It’s an approach that has attracted early customers that include Microsoft and Ogilvy. Using its service, a brand can compare how the language in its own marketing materials compares to that of competitors, or that of potential customers. So, Wilson says, banks use it to compare how their language use differs from consumer-friendly…

This story continues at The Next Web

└ Tags: ,
a couple of laughzillas on a blue diamond background

Relative Insight: Language analysis to help brands understand their customers – and rivals

Jul01
by on July 1, 2014 at 8:00 am
Posted In: Around the Web, Insider, Product Launches, UK

magnifying glass
The power of modern language analysis techniques in better understanding the world around us is as yet largely untapped. One company looking to change that is UK-based Relative Insight. Working with brands and marketing agencies, Relative Insight “turns language into data,” as CMO Rich Wilson puts it. It’s an approach that has attracted early customers that include Microsoft and Ogilvy. Using its service, a brand can compare how the language in its own marketing materials compares to that of competitors, or that of potential customers. So, Wilson says, banks use it to compare how their language use differs from consumer-friendly…

This story continues at The Next Web

└ Tags: ,
a couple of laughzillas on a blue diamond background

Rakuten jumps into the airline business with an 18% stake buy in budget carrier AirAsia Japan

Jul01
by on July 1, 2014 at 7:22 am
Posted In: airasia, Around the Web, Asia, Japan, rakuten

JAPAN-ENVIRONMENT-WILDLIFE-BUSINESS
Japanese e-commerce juggernaut Rakuten has huge plans to beef up its travel business which currently offers hotel bookings only, but instead of just inking deals with third-party companies to provide flight services, it is now plunging straight into the airline business. Rakuten announced today that it is purchasing an 18% stake in AirAsia Japan, a new low-cost carrier set to be launched in the country by AirAsia. The company isn’t disclosing how much its investment amount is, but AirAsia Japan plans to raise a total capital amount of JPY7 billion ($69 million). AirAsia itself operates 208 routes in 18 countries…

This story continues at The Next Web

└ Tags: ,