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Overcoming the flawed paradigm of social media measurement

Jul20
by on July 20, 2014 at 3:00 pm
Posted In: Around the Web, Social Media

Beirut, LEBANON: Lebanese fans use their mobile phones to take pictures of US rapper 50 Cent during his concert at Biel hall in downtown Beirut late 10 June 2006. AFP PHOTO/NWAR AMRO (Photo credit should read ANWAR AMRO/AFP/Getty Images)
Rick Liebling is Head of Global Marketing for Unmetric, leading marketing initiatives across the brand, product and content communication strategies.  Garbage in, garbage out: a pithy phrase that captures the notion that flawed or incomplete data inputs invariably lead to flawed conclusions. In the social media world, this truth has never been more important as 1) brands look to turn ones and zeros into actionable insights; 2) ‘big data’ loses its cachet; and 3) ‘smart data’ comes to the fore. If you want to stir up a lively debate among today’s social media gurus, simply broach the topic of reach and engagement. Is Facebook…

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The 7 most deadly mistakes that smart marketers make

Jul20
by on July 20, 2014 at 11:00 am
Posted In: Around the Web, Entrepreneur, Lists

great white shark
Ritika Puri is a content marketer, freelance business writer, and media entrepreneur.This post originally appeared on the Evergage blog. Marketing is hard. For every ‘hit,’ you’ll likely experience 10 misses. The process of launching the perfect campaign is absolutely grueling and if you’re not careful — a huge waste of money. It’s almost as if failure is a right of passage. It takes one ‘bad apple’ campaign to show you your business’s blind spots — the path that has led you astray. Chaos has amazing potential to illuminate a clear path forward for your business. But here’s the thing. These mistakes are expensive…

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a couple of laughzillas on a blue diamond background

The 7 most deadly mistakes that smart marketers make

Jul20
by on July 20, 2014 at 11:00 am
Posted In: Around the Web, Entrepreneur, Lists

great white shark
Ritika Puri is a content marketer, freelance business writer, and media entrepreneur.This post originally appeared on the Evergage blog. Marketing is hard. For every ‘hit,’ you’ll likely experience 10 misses. The process of launching the perfect campaign is absolutely grueling and if you’re not careful — a huge waste of money. It’s almost as if failure is a right of passage. It takes one ‘bad apple’ campaign to show you your business’s blind spots — the path that has led you astray. Chaos has amazing potential to illuminate a clear path forward for your business. But here’s the thing. These mistakes are expensive…

This story continues at The Next Web

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