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Why last click attributions breed bad decisions in a multi-device world

Jul27
by on July 27, 2014 at 6:00 pm
Posted In: Analysis and Opinion, Around the Web, Design & Dev

Children Using Smartphones
Sam Barnett is the CEO and co-founder of Struq. The last click attribution model has always been flawed. It attempts to simplify complex conversion paths on a last come first served basis, and allows advertisers to ignore the vast amount of data available to them. With the rise of the multi device user, it is now actively driving bad decisions. We need to rethink the way we measure effectiveness without resulting to traditional methods. Measure your performance not your clicks How we measure performance is the first crucial part of the issue; Click Through Rate (CTR) is one of the…

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The toolkit for mobile ad buyers: Steps to scaling your advertising on mobile

Jul27
by on July 27, 2014 at 4:00 pm
Posted In: Around the Web, Design & Dev, Entrepreneur, How-To's

Motorola And Verizon Hold News Conference
Brian Honigman is a marketing consultant, a professional speaker and freelance writer. This post originally appeared on Adknowledge. Whether your business is focused on mobile gaming or travel, it’s essential that your organization continue to scale your advertising on mobile devices year over year. This growth is critical to your business in order to outpace competitors, reach a larger audience, engage your customer base where they are most active and to increase your relevant messaging at different points in the purchase funnel. This year alone, mobile ad spending is estimated to reach $31.45 billion, according to eMarketer. The time is now to start scaling your mobile…

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How to shoot, edit and publish videos from your Android smartphone

Jul27
by on July 27, 2014 at 2:00 pm
Posted In: Around the Web, How-To's

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Without meaning to stray to far into truism territory, the core raison d’être of smartphones is that they are designed for many tasks. In a single, compact device you have a mobile phone, digital camera, PC, MP3 player, video player, travel guide, supermarket and any other service you can think of that works online. Yes, your smartphone is a jack of all trades. But is it a master of any? Dedicated point-and-shoot digital cameras and lower-end camcorders are surely facing a slow road to extinction, with many modern phones capable of shooting ridiculously high-quality photos and videos. But can your…

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15 must-have apps for Android Wear

Jul27
by on July 27, 2014 at 1:01 pm
Posted In: Apps, Around the Web, Google, Roundups

Android Wear
Last month at Google I/O, Android Wear was finally launched and two devices were released running the new platform; the Samsung Galaxy Gear Live and the LG G Watch. Android Wear may only be a month old, but there are already a number of great apps for the smartwatch platform emerging quickly. Developers have been updating their apps with Android Wear support quickly, so we’ve rounded up the best apps you’ve got to install on your new smartwatch. You can also view all 15 on one page. Pixtocam Google recently updated its official camera app to add a remote camera trigger on…

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Trimming the fat: Evaluating your business partnerships and nurturing their success

Jul27
by on July 27, 2014 at 12:00 pm
Posted In: Analysis and Opinion, Around the Web, Entrepreneur

People chat, 06 December 2006, in a stan
Jim Ivers is the Chief Security Strategist for Covata. For any industry, partnerships are the lifeblood to a successful and long-lasting business. Like any meaningful relationship, strong partnerships are not built overnight, nor do they happen by chance. They are the result of hard work, constant evaluation, and the confidence to terminate the ones that are unproductive or toxic. I once had an industry analysts tell me that “today’s partnerships are tomorrow’s unsupported features,” so the market does view your partners and the strength of those relationships seriously. In fact, it’s wise to think of your partners as an extension of…

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