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This is how Samsung should rebrand itself

Aug07
by on August 7, 2014 at 3:27 pm
Posted In: Around the Web, Shareables

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Samsung has a huge marketing budget, but its branding and track record for product design is underwhelming. In comparison to Apple, its closest smartphone rival in the US, Samsung struggles to play in the same league. Tech-lover and coffee addict Aziz Firat thinks it’s about time Samsung gave its core branding a complete overhaul. Over on his blog, the visual designer has posted a series of images and mock-ups showing how a new logo, featuring a new emblem and typeface, could radically change Samsung’s image. While the physical design of Samsung’s consumer electronics remain largely unchanged, it’s surprising just how impactful…

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VSCO Cam for Android gets an Instagram-style feed for following other photographers

Aug07
by on August 7, 2014 at 3:23 pm
Posted In: Apps, Around the Web, Product Updates

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Visual Supply Co (VSCO) today updated its VSCO Cam photo-editing app on Android with full support for VSCO Grid, an Instagram-style feed that lets you share your photos and follow other people. Once you’ve swiped in from the left and tapped the ‘Grid’ option from the navigation menu, you can browse a curated feed of images uploaded by members of the VSCO community. Tapping on their user name reveals a profile page where you can follow them or share a link to their custom portfolio. Alternatively, you can use the search icon in the top right-hand corner of VSCO Grid to find…

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Google adds 36 university campuses across the US and Canada to Street View

Aug07
by on August 7, 2014 at 3:17 pm
Posted In: Around the Web, Google, Insider

Google today announced it has added 36 new university campuses across the US and Canada to Street View in Google Maps. Want to go on a tour of a school without actually driving there and you know, walking? Done. The addition will be useful for college applicants, their parents, and anyone else in the family curious to see where their future student is considering attending. You can check to see if a Street View tour is available by searching for a particular university on Google Maps and clicking on Pegman to enter the Street View imagery. Although Google says it…

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Evaluating and selecting the right SDK for your mobile app

Aug07
by on August 7, 2014 at 3:12 pm
Posted In: Analysis and Opinion, Around the Web, Design & Dev

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Matthew D. Sarrel is a technology journalist, analyst and founder of Sarrel Group, a technical marketing consultancy based in New York City and San Francisco. Anyone developing consumer software knows that we live in a mobile-first world. I see companies today that actually have a live app before they have a live website. Earlier this year, a comScore report found that the majority of consumers are using a combination of PC/Mobile/Tablet to access retail sites. Just as we saw a revolutionary shift from traditional methods of interaction (snail mail, telephone) to Web in the 90s, this decade, we are seeing a shift from Web…

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Scribd overhauls its ebook subscription service to help you find interesting reads

Aug07
by on August 7, 2014 at 2:00 pm
Posted In: Around the Web, Insider

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All-you-can-read subscription ebook service Scribd has received an overhaul with new smart discovery features that should help you browse for new content to read. The new look launches today on the Web and is coming to the firm’s mobile apps in the next few weeks. To undertake the redesign, Scribd brought on a team of editors to create a category tree from scratch that goes beyond current classification systems. The tree contains 1,800 categories. Scribd also took a Pandora-like approach to tagging content so that users can find books with highly-specific themes. Similar to the Music Genome Project, a team…

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