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Facebook launches cross-device reporting for ads, lets marketers track users across mobile apps and the Web

Aug13
by on August 13, 2014 at 5:24 pm
Posted In: Around the Web, Social Media

Internet Market Considers MIcrosoft Bid for Yahoo

Facebook today launched a new feature for advertisers: cross-device reporting for ads. In short, marketers can now see where users saw an ad and where they converted, across mobile apps and the Web. To view cross-device conversions for campaigns, go to Facebook Ad Reports, click Edit Columns, and select Cross-Device in the left-hand menu: You might be wondering which part is new here. While Facebook targeting, delivery, and conversion tracking has always worked across devices, this new reporting shows how users are moving across devices before they convert. Let Facebook paint you a picture: Imagine seeing an ad for a…

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Reddit recommends that journalists ask for permission before covering stories from the site

Aug13
by on August 13, 2014 at 5:17 pm
Posted In: Around the Web, Insider

Reddit

Reddit has published a set of guidelines, dubbed “Pressiquette” for journalists that use the site. The company advises writers to message the original poster of a story or photo for permission before sourcing a post for an article. Here’s the paragraph in question: Respect the community when sourcing content. If you see an interesting story or photo on reddit, message the redditor who shared the piece to ask for their permission prior to using it in an article or list, ask how they would like it to be attributed, and provide them a deadline before you move on to another…

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What do people love to retweet?

Aug13
by on August 13, 2014 at 4:43 pm
Posted In: Analysis and Opinion, Around the Web, Social Media

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This post originally appeared on the TwitterCounter blog. What makes a tweet worth sharing? Are there certain types of tweets that perform better than others? Short of being a famous celebrity, we looked into Twitter timelines and Social Media research and found the common types of tweets that people love to share: Breaking news Twitter has evolved into a social media platform where news breaks first. More and more people use Twitter to stay on top of the news and are eager to be the first to break it to their followers. Experience shows that tweets that are timely, news worthy and…

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Microsoft updates OneNote Online with People Presence and improved syncing for ‘nearly real-time’ editing

Aug13
by on August 13, 2014 at 4:22 pm
Posted In: Apps, Around the Web, Mobile

Microsoft today updated OneNote Online, its service for collaborating on shared notebooks across OneDrive and Office 365, with improvements to the co-authoring experience. Since this is a service, the changes are live now over at Office Online. First up, there is a new “People Presence” feature that shows you who else is working on the same OneNote page or is in the same notebook. As you would expect, this works regardless of which OneNote client they are using. Syncing has also been improved so that your edits “are nearly in real-time.” This is critical for this type of service, and…

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Vint launches iOS and Android apps for its on-demand fitness trainer platform

Aug13
by on August 13, 2014 at 4:00 pm
Posted In: Apps, Around the Web, Insider, Product Launches

Running

If you’ve always wanted a personal trainer but found the expense a little off-putting and lack the motivation to keep working out on your own, then help may be at hand in the form of Vint’s new mobile apps for iOS and Android, which promise to make finding a local training session a doddle. Currently only available in San Francisco and building on an open beta of its Web platform announced last year, the peer-to-peer platform allows users to take part in nearby one-on-one or group workouts at a price set by each individual trainer. The company says that the average personal trainer costs around…

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