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Facebook lets each advertiser insert more News Feed ads per day, says total number you see will not change

Aug20
by on August 20, 2014 at 6:05 pm
Posted In: Around the Web, Social Media

Internet Market Considers MIcrosoft Bid for Yahoo

Earlier this month, Facebook quietly tweaked its advertising policy to help advertisers and potentially annoy users. The company emailed ad agencies to let them know that brands can now serve more ads per day to the News Feed, within certain constraints. Digiday obtained the email Facebook sent to advertising agencies. Here is the crux of the changes, which went into effect on August 6: A single ad can be inserted in News Feed up to twice per day (up from one). Ads from a page that a person is not connected to can be inserted into News Feed up to…

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NFL Now arrives on Apple TV with game highlights, NFL Films, live press conferences and more

Aug20
by on August 20, 2014 at 5:28 pm
Posted In: Apps, Around the Web, Product Launches

If you own an Apple TV, there’s a new way to get your fix of the National Football League (NFL) this season. NFL Now, a new streaming service announced earlier this month for connected set-top boxes, is now available on Apple’s black hockey puck. While the app doesn’t support full matches, there should be a reasonable amount of free content for fans to dig into throughout the season. The NFL is promising game highlights, live conferences and various shows. NFL Now Plus subscribers, who need to fork out $1.99 per month, will also gain access to instant in-game highlights and the…

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a couple of laughzillas on a blue diamond background

NFL Now arrives on Apple TV with game highlights, NFL Films, live press conferences and more

Aug20
by on August 20, 2014 at 5:28 pm
Posted In: Apps, Around the Web, Product Launches

If you own an Apple TV, there’s a new way to get your fix of the National Football League (NFL) this season. NFL Now, a new streaming service announced earlier this month for connected set-top boxes, is now available on Apple’s black hockey puck. While the app doesn’t support full matches, there should be a reasonable amount of free content for fans to dig into throughout the season. The NFL is promising game highlights, live conferences and various shows. NFL Now Plus subscribers, who need to fork out $1.99 per month, will also gain access to instant in-game highlights and the…

This story continues at The Next Web

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7 social media psychology studies that will make your marketing smarter

Aug20
by on August 20, 2014 at 5:05 pm
Posted In: Analysis and Opinion, Around the Web, Investigations, Social Media

social-media-psychology

This post originally appeared on the Buffer blog. One of my favorite things about social media is that it’s still such a young and new form of communication. It feels too early to take anything as a given, so we’re all experimenting, testing and learning together. Every day seems to bring exciting new studies as research shows us more about how social media is changing the way we relate to one another, share information and even form our identities. I’ve been collecting a few of these studies and thinking over how they might relate to making us all better marketers (and hopefully better people, too). I…

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Google now offers targeted mobile app install ads in Search and YouTube, deep linking for installed apps

Aug20
by on August 20, 2014 at 4:42 pm
Posted In: Around the Web, Google, Insider, Mobile

US-IT-GOOGLE

Google today rolled out new Google Search and YouTube ad offerings globally: developers and advertisers can now promote their app via the two sites. The company will suggest keywords that are already effectively resulting in downloads from the Google Play Store. Google first announced the plans to offer these features in April. App promotion features arrived on the Google Display Network in June at the company’s I/O developer conference, and now the app install ads are also available. The company claims that in “just 3 easy steps,” anyone can use the simplified campaign set-up flow to promote their app on…

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