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The story goes like this: A Verizon customer was sent a prototype iPhone 6 when renewing their contract and instead of returning it, the owner has decided to sell it on eBay. The alleged prototype device is pictured in diagnostic mode and isn’t running the consumer release of iOS, instead offering Apple’s internal applications the company uses to test devices before release. The photos of this factory test mode match up with previously leaked prototype devices running earlier versions of the test software. Selling (and purchasing) prototype devices is sketchy legal ground and the seller seems well aware of this, saying that “Apple does NOT let…
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US video streaming service Redbox Instant announced today that it is to shut down on October 7, after signup was disabled for three months due to a security problem. A message posted to its website simply said that you’ve got three days left to stream before it closes forever: Thank you for being a part of Redbox Instant by Verizon. Please be aware that the service will be shut down on Tuesday, October 7, 2014, at 11:59 p.m. Pacific Time. Information on applicable refunds will be emailed to current customers and posted here on October 10. In the meantime, you may continue to…
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Meagan French is the founder of Lotus Growth, a consultancy helping SaaS companies acquire and convert more customers. Marketing your SaaS startup in a crowded space with many competitors presents its own set of challenges. Chances are, you’re going up against companies that have more funding, more cachet, more customers and bigger teams than you do. Paying for conversions is expensive and competitive. However, all is not lost. You can actually leverage your competitors’ cachet and branded traffic to increase your own conversions. One of the most effective and compelling ways to steal your competitors’ customers is to go head…
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The post Steal your competitor’s customers with highly effective comparison pages appeared first on The Next Web.
Piers Cooper is CEO of Addvocate, a startup that created a platform to let brands harness the trust and breadth of the people who know their companies best. Some of the biggest brands in the world are spending big bucks in the hope of turning paid likes and followers into measurable ROI. Guess what: They’ve been doing it all wrong. They jumped into the deep end of the social pool as brands, not as the people behind the brands. They poured huge sums of marketing budgets down the drain into a tumbleweed zone of branded social channels. What’s ironic is…
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The post Why your current social media strategy is wrong appeared first on The Next Web.