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How to market a product no one understands

Oct13
by on October 13, 2014 at 3:27 pm
Posted In: Analysis and Opinion, Around the Web, Design & Dev, Entrepreneur, How-To's

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Sharon Greenberg is the CEO of CryptoNext plc. The hi-tech world is all about innovation, but selling a spanking new product or service can be a daunting prospect when your target audience has little or no understanding of what it is you do. If you don’t know where to start with marketing your business, here’s my guide to selling a product no one understands. Educate your audience The first thing you need to do is educate your audience. Establish your target market, then provide informative materials using engaging media such as infographics, videos and simplified guides to effectively communicate the problem…

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EasyJet’s apps can now scan your passport for faster online check-in

Oct13
by on October 13, 2014 at 1:52 pm
Posted In: Apps, Around the Web, UK

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If you frequently fly across Europe with EasyJet, good news: the popular airline has added passport scanning to its iOS and Android apps. So when you finish a booking and want to check-in online (saving some considerable hassle at the airport) you don’t have to mess around typing in your long-winded passport number. Just grab your copy of the precious travel document, take a picture and the EasyJet app should do the rest. The airline says it worked with Jumio on the new feature to ensure all customer passports could be recorded “easily, safely and securely.” In conjunction with EasyJet’s…

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Learn to code in Python with 91% off the Pure Python Hacker Bundle

Oct13
by on October 13, 2014 at 1:30 pm
Posted In: Around the Web, Design & Dev, Offers

Python is known and respected by programmers and software companies for its capabilities and flexibility — but it’s also easy to learn, and fun too. Whether you want to get started with coding, or need to learn a versatile language for your next web or software project, we’ve got just the thing to help you get off the ground: the Pure Python Hacker Bundle from Udemy. Packed with seven courses and over 52 hours of Python tutorials, this bundle will help you grasp the fundamentals of programming with Python, hone your skills developing projects, and learn techniques from experts to…

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YouTube is opening a production ‘Space’ for video creators in New York next month

Oct13
by on October 13, 2014 at 1:23 pm
Posted In: Around the Web, Google

YouTube is opening another of its studio “Spaces” in New York to help its community of video makers learn, collaborate and create new content. The facility follows similar setups in London, Los Angeles and Tokyo, which give aspiring filmers and internet personalities, which are attributable to much of YouTube’s success, access to equipment and industry experts. The treasure trove of video-making kit will include cameras, lights and boom microphones – some of which will be available to loan – as well as permanent and rotating sets, sound stages and post-production facilities. The fourth YouTube Space will open next month at…

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Apple’s iPhone 6 to go on sale in 36 more countries this month, including India and China

Oct13
by on October 13, 2014 at 12:53 pm
Posted In: Around the Web, Insider, Product Updates

Apple announced today that its iPhone 6 and 6 Plus devices would go on sale in a further 36 countries before the end of October, including India and China. The announcement makes a total of 69 countries in which the devices will be on sale – keeping the company well on track to reach its target of 115 territories before the end of the year. The full breakdown of the rollout can be found below: Friday, October 17: China, India and Monaco Thursday, October 23: Israel Friday, October 24: Czech Republic, French West Indies, Greenland, Malta, Poland, Reunion Island and South…

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