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The UK will quadruple prison sentences for online abuse, trolls can get up to 2 years in jail

Oct19
by on October 19, 2014 at 3:26 pm
Posted In: Around the Web, Insider, UK

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The issue of online trolling is never too far away from public debate, but the UK government is gearing up to tackle the problem head-on by quadrupling the maximum sentence for those convicted of online abuse. The news comes hot on the heels of the well-publicized threats aimed at Judy Finnegan and her daughter on Twitter, after the TV presenter voiced a degree of support for a footballer who was set to be released from prison after serving two years for rape. Now, as the Mail on Sunday reports, internet trolls who partake in vile abuse could receive anything up…

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The content marketing trends your business should be implementing

Oct19
by on October 19, 2014 at 3:00 pm
Posted In: Analysis and Opinion, Around the Web, Entrepreneur, How-To's, Social Media

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JT Ripton is a business consultant and freelance writer. Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources. Sharing and promoting content related to your particular industry attracts people to your social media and digital platforms as well as your product lines. With so many potential benefits from content marketing, here’s a look at the trends that your business should consider implementing: “Director of Content” is the new highly recruited marketing title The person in this critical role helps coordinate sales and marketing activities…

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Landing pages for dummies: A how-to guide

Oct19
by on October 19, 2014 at 1:00 pm
Posted In: Analysis and Opinion, Around the Web, Design & Dev, How-To's

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Paul Jarvis experiments with words and design. His latest book is called The Good Creative: 18 ways to make better art.  What’s a landing page? It’s a page on your website that funnels a visitor to take one, specific action. Typically, landing pages drive mailing list signups with specific incentives (like free bonuses). Landing pages work through elimination. They take out everything that’s not required (like navigation links, sidebars, footers, etc.) and put the focus completely on the intended action. I use landing pages for books I write, my newsletter sign-up, for my consulting, and any new product/service I release. Steps…

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