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5 best practices for e-books and guides to generate results

Nov08
by on November 8, 2014 at 3:45 pm
Posted In: Analysis and Opinion, Around the Web, How-To's, Insider

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This post originally appeared on the Evergage blog. B2B marketers know that online audiences are driven by two motivations: 1. a strong desire to learn and 2. a desire to generate results for their companies. That’s why business leaders are investing so heavily in content development as a key demand generation best practice — to bridge the gap between customer education and sales. According to a report from the Content Marketing Institute, 93 percent of B2B marketers are investing in demand gen resources like infographics, blog posts, whitepapers and videos. What’s happening, as a result of this rapid proliferation of content, however,…

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Mac app deals roundup: Save big on apps for Wi-Fi optimization, personal finance tracking and more!

Nov08
by on November 8, 2014 at 3:00 pm
Posted In: Apps, Around the Web, Offers

Do more with your Mac for less with our special offers on a bunch of quality apps here at TNW Deals! Get over half off on programs to help optimize your Wi-Fi network, rip and convert video, rein in your personal finances and manage your time efficiently. Here’s what’s in store: NetSpot Pro: analyze and troubleshoot your Wi-Fi network The first step towards getting the best performance from your network, is surveying your coverage to find dead spots in your environment. NetSpot Pro lets you analyze your network quickly and easy, to find optimum locations for placing hotspots. ➤ Tune…

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Are you ‘fit’ to be an entrepreneur? 3 ways to get mentally charged

Nov08
by on November 8, 2014 at 1:00 pm
Posted In: Analysis and Opinion, Around the Web, Entrepreneur, Insider

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Callum Laing is the CEO of Entrevo Asia and the founder of Fitness-Buffet, an employee fitness business in 11 countries. I’m always intrigued when I meet successful people, entrepreneurs or otherwise, to understand their fitness habits. Over time this has lead me to identify three different types of fitness activities that serve three very different but important functions to an entrepreneur. Before I jump into those, let me preface this and say that if you’re ‘too busy’ to exercise or just can’t be bothered, I’m not going to try and convince you otherwise. Because I can’t be bothered. But if you are…

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