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Why persona-based marketing will never be obsolete

Dec26
by on December 26, 2014 at 3:10 pm
Posted In: Analysis and Opinion, Around the Web, Insider

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This article originally appeared on the Evergage blog. Persona-based marketing is a practice that has been trusted by businesses for decades. Traditional research firms have relied on buyer personas to plan target markets, craft advertising plans, and drive the development of new products. Personas are the reason why today’s biggest companies have evolved to become what they are today — if you’re in the B2B world, you’re probably working with several companies that rely on this customer analysis technique. The challenge with persona-based marketing, however, is that it doesn’t solve the same business problems that it has in the past…

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Grab this WordPress starter kit and name-your-own-price WordPress Theme Bundle

Dec26
by on December 26, 2014 at 1:30 pm
Posted In: Around the Web, Insider, Offers

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If you’re working with WordPress, you definitely can’t miss our latest offer. Here at TNW Deals, we’ve got a great selection of premium themes and elite training to help you build beautiful sites with total control and flexibility. And you won’t believe the prices! Here’s what’s in store: 93% off the 0-100 WordPress Starter Kit Want to design and code quality themes and plugins for the world’s most popular CMS? The 0-100 WordPress Starter Kit includes lifetime access to 6 great tutorials from Udemy, with over 30 hours of content, to teach you everything you need to build a WordPress…

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Facebook hit with class action lawsuit over private message scanning

Dec26
by on December 26, 2014 at 6:14 am
Posted In: Around the Web

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It’s not as jolly a holiday this year for Facebook, as the social network is facing a class action lawsuit in the US for having scanned users’ private messages without their consent, reports Engadget. Judge Phyllis Hamilton ruled in an Oakland, California court on Tuesday that Facebook must face a class action lawsuit for violating its users’ privacy by scanning private messages so that it could gather data for targeted advertising. While Facebook argued that their actions are covered by an exception under the federal Electronic Communications Privacy Act for interceptions by service providers occurring in the ordinary course of…

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