Google has announced today that it is simplifying the process for merchants to apply to its Trusted Stores certification program. Interested stores can sign up by providing details about their business and adding two snippets of code to their site to get started. They will no longer need to submit shipment and cancellations feeds, and can now specify a custom position for the Trusted Stores badge on their sites and display it on HTTPS pages. Google says it has been running its Trusted Stores program in the UK, Germany, France, Australia and Japan for a few months, and that hundreds of merchants…
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